Busykid
Strategy and Visual Identity
EN
Busykid is a financial education app with a bank card for children aged 7 to 21.
However, Busykid's services extend beyond the card and the app. Busykid is the leading financial education platform that cultivates a select community of parents and future entrepreneurs.
The platform equips children with the knowledge and confidence to become financially happy, promoting a growth mindset and real-world financial skills.
Busykid teaches children to spend, earn, share and invest!Busykid is not just about pocket money. It is about unlocking a future with limitless financial freedom, where children become the financially free entrepreneurs of tomorrow.
Busykid teaches children to spend, earn, share and invest!Busykid is not just about pocket money. It is about unlocking a future with limitless financial freedom, where children become the financially free entrepreneurs of tomorrow.
It is not just a card.
It is a declaration of happiness.
In terms of visual identity, I introduced the element of the smile to reinforce the platform's objective and to address the common point that exists between the diversity of ages, because we work with an audience that wants to depend on their parents but dreams of being an adult but doesn't want to be treated as an adult (from 7 to 14 years old) and another audience that no longer wants to depend on their parents and is almost an adult and wants to be treated as an adult but doesn't want the problems of an adult (from 15 to 21 years old), but both audiences contain the smile.
I introduced a more straightforward typeface to facilitate communication with banks, young adults, and their children's parents. The smile was designed to appeal to children, while the graffiti was created to resonate with the teenage audience.
I introduced a more straightforward typeface to facilitate communication with banks, young adults, and their children's parents. The smile was designed to appeal to children, while the graffiti was created to resonate with the teenage audience.
Client: Busykid
Year: 2024
Art Directior, Graphic Design: Gonçalo Allen
Art Finalist: Davi Vieira
Motion Design: Srdjan Borojevic
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