Elewyn
A leading company in solving hair problems, we create and produce natural cosmetics to care for hair and keep it strong and healthy.
We pride ourselves on curating natural Mozambican products for application in cosmetics, as all our products have ingredients produced locally by Mozambicans and in the region. Each ingredient used in our formulas is carefully selected for its benefits to hair and skin health.
Refresh Visual Identity & Packaging
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The brand was born out of founder Maria de Lourdes Mangueleze's need to find ways to take care of her hair while she was still at university in France.
Elewyn = ELE (French for She) + WYN (English for Win)
Our biggest challenge then was to develop a new visual direction and positioning from a visual identity already created by another studio, which would convey the brand's values correctly and add value to Elewyn's products. After all, all our cosmetics are 100% natural and fruit of the Mozambican region.
