Plexo
A fully digital DigitalBanker that seeks to offer a simplified and efficient banking experience based on Technology,
Security and Customer Service.
In addition, Plexo's main focus is to meet the needs of digital consumers, young professionals, entrepreneurs, people who are looking for alternatives to traditional banks, which are full of bureaucracy and complications for information that should be simple for consumers.
We have therefore created a visual identity that seeks to emphasize Joviality, Technology, Simplicity and Security.
Client: Randal Leito
Company: Plexo Bank Visual Identity - User Interface
Daude Studio
Shapes and colors
With a palette of 4 colors, we reinforce the brand's values and principles, such as Joviality, Safety and Simplicity.
With Stevie Sans, the friendly spirit is revealed together with the colors and shapes of the symbol, which in turn brings humanism and organicity to a bank whose vision is to make banking relationships less bureaucratic.
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