+wellness clinic
More than a clinic, it's a place where people can seek their physical, mental and spiritual fulfilment.
With a holistic approach, the +Wellness Clinic combines the expertise of psychologists, neurologists, psychiatrists, nutritionists and dermatologists to offer personalised comprehensive care.
All this with a premium experience.
Rebranding Client: +wellnessclinic
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The Challenge
Our biggest challenge was to refine the existing logo, since the company had recently undergone a Visual Identity creation process, but it still had aspects that didn't represent +Wellness' brand values.
What's more, there was no visual unity, no connection between all the elements of the brand that underpinned the desirable positioning. That said, we dared to transform and refine all the existing communication to create a connection with its values and strategies.
Elements such as gradients were removed, we also refined the size and positioning of the words, a new typeface was appropriately chosen for the graphic pieces, and finally, we also developed a visual direction for the photographs to be used.
Subtle changes, but this way +Wellness will have a strong and consistent visual unity.
